PearsallProperties

About

A family brokerage on the St. Johns River.

Pearsall Properties was built on a simple belief: when you lead with honesty and back it with real strategy, the results take care of themselves. We're not a faceless team or a call center — we're a family, right here in Northeast Florida, who treat your move like it matters. Because it does.

Theodore Pearsall and family

Meet Theodore

Before real estate, Theodore spent more than a decade in digital advertising and marketing strategy — learning how to put the right message in front of the right people at exactly the right time. That background is the engine behind Pearsall Properties: your home isn't just listed, it's marketed.

Pearsall Properties is a family brokerage, and that's not a slogan — it's how we work. You get straight answers, a real plan, and someone who picks up the phone. We'd rather earn a lifelong client than win a quick commission.

We live, work, and invest in Northeast Florida. When you trust us with your home, you're working with neighbors who know these communities — and who genuinely want the best outcome for you and your family.

What we stand for

Honesty

We tell you the truth — about your price, your options, and the market — even when it isn't what wins us the deal.

Integrity

We treat your home and your money the way we'd want ours treated. Every time, no exceptions.

Results

Good intentions don't sell homes. Strategy, marketing, and hard work do — and that's what you get.

Let's talk about your next move.

No pressure, no obligation — just an honest conversation about your goals.